Sep 24

Business model innovation: what can we learn from Zara, and where do Nestlé´s Nespresso and P&G´s Crest Whitestrips fit in?

There are two basic types of innovation and of innovation management which we typically distinguish:

  • Innovations within the existing business model: Nintendo´s Wii is an example of this type of innovation. It is a typical (radical) product innovation within an existing business model.
  • Innovation through a new business model: Zara is an excellent example.

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Sep 13

Inspire innovation management with a vision: learn from Google, Microsoft, Amazon, LG Electronics, P&G, Intel, Whirlpool

If you want to embed in your company an innovation management the way how innovation machines such as Google, Microsoft, Amazon, LG Electronics, P&G, Intel, Whirlpool do it, and if you want to implement changes in your organization such as the transformation into a serial innovator you meet with resistance because you encounter forces that want to maintain the status quo. An inspiring vision will enable you to overcome this resistance whilst an authoritarian decree will not do. Read the rest of this entry »

Jul 24

The Global Innovation Machine: How P&G, GE, Google, IBM, Sony, 3M, Toyota Run Their Global Innovation Management

Which are the most innovative companies in the world? The Innovation Survey by Boston Consulting Group attempts to provide an answer. Ten companies are named the leading innovators: Apple, Google, Toyota, GE, Microsoft, Procter & Gamble, 3M, Walt Disney, IBM and Sony. What can we learn from these innovation leaders in respect of their global innovation management? Read the rest of this entry »

May 24

Fast Innovation At The Shelf: How Kimberly-Clark, Procter & Gamble, Pepsi Co., General Mills Speed Up The Launch Of Their Innovations Via A Virtual Store

To launch innovations faster and still successfully. That is the objective of  Fast Innovation. For this the customer must be understood in depth. Kimberly-Clark, the Innovation Machine Procter & Gamble, Pepsi Co. and General Mills demonstrate which innovative methods help in discovering consumer insights faster. In their innovation management they make use of a Virtual Store.
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Apr 20

The Organizational Structure of Innovation: How Toyota, Procter & Gamble , GE, 3M, IBM, Google, Microsoft, Sony, Hewlett-Packard, DuPont, Honeywell, Whirlpool

Can the organizational structure of a company contribute to the acceleration of the innovation management in the spirit of Fast Innovation? The innovation machines Toyota, Procter & Gamble, GE, 3M, IBM, Google, Microsoft, Sony, Hewlett-Packard, DuPont, Honeywell and Whirlpool answer this question in the affirmative. In addition to an effective and efficient innovation process they have adopted an organizational structure of innovation that enables them to launch innovations faster. Read the rest of this entry »

Mar 08

Fast and Open Innovation: Innovation Machine Apple, Google, Nokia, Microsoft, Research in Motion, Garmin Define Their Mobile Innovation Strategy

On Thursday, the innovation machine Apple announced the iPhone 2.0 Software Upgrade for its iPone. By virtue of this upgrade, Apple wants, as completely as possible, to equip the modern mobile user with applications that he is used to from his home or office. The innovation machine Google pursues a similar objective with its Android platform that Google presented on November 5 last year. Noty only the innovation machine Apple and the innovation machine Google have identified this customer need but also the innovation machine Nokia, Microsoft, Research in Motion (RIM), Garmin, and, of course, the telcos. Every company is sharpening its innovation strategy. In which innovation arena should the company compete, from which one should it abstain? Fast innovation is required in innovation management, i.e. the new innovation arena is to be rapidly occupied and dominated through innovations. Open innovation with the help of external development partners is an important accelerator for that. Read the rest of this entry »

Jan 17

Innovation Management Comment On January

On January 10 the veil was lifted not only on one secret: Tata Motors, as expected, presented its disruptive innovation of the “One Lakh People´s Car“. The car goes by the name Nano (like Apple´s iPod Nano). At the same time large German automobile suppliers such as Bosch and Continental reveiled to what an extent they are involved in the disruptive innovation Tata Nano via their Indian subsidiaries. On this occasion India once more presents itself as an innovation centre. But what about Volkswagen´s innovation strategy ? Read the rest of this entry »

Dec 31

Tata Motors´ Innovation Strategy: Disruptive Innovation „People´s Car (Volkswagen)“

India´s car manufacturer Tata Motors is about to revolutionize the global car market with its disruptive innovation strategy. At the Delhi Motor Show, which will start on January 10, Tata Motors will present its disruptive innovation named „People´s Car (Volkswagen !)“ or „One-Lakh-Car“. As of autumn 2008 this innovation is planned to be produced in India. One Lakh is equivalent to 100.000 IndianRupees. The „People´s Car (Volkswagen)“ therefore corresponds to a  “Two-Thousand-Euro-Car“. Read the rest of this entry »

Dec 14

Innovation Machine P&G: 1 Billion $ for Consumer Insights

How much is it worth to you understanding your customers? One billion US$ ? The innovation machine P&G responds to this question with a resounding “yes”. Since 2001 P&G has been investing more than one billion US$ in a better customer understanding and in improved consumer insights.

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Dec 01

Last-to-Market: Apple´s Design Premium

In launching innovations companies typically pursue one of three market entry strategies: first mover (or first-to-mar­ket with the sub-variant first-to-mass-market), fast follower, or imitator. Is there space for an additional strategy, a last-to-market strategy? Apple seems to prove there is.

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